Around about the early part of June an email hit my inbox asking if I’d be interested in designing the graphics for a new BASE Jumping rig for none-other than Steph Davis. Backcountry.com is one of her sponsors and she needed a new canopy… (being an Art Director for a company like Backcountry has it’s perks).
I watch my fair share of BASE videos so I knew right away how our logo would be seen and from what angles (usually- from the ground below- or from someone above her also jumping). I also had a pretty good feel for what the norm was in canopy design and didn’t want to go down that route. Colours get a little tricky- if you stray too far towards white or blue the jumper is going to disappear in the sky when being filmed or photographed.
I initially laid out 12 designs that I ran past Steph and Jonny our Sports Marketing Manager. They both weighed in and we moved to round-two with a few small tweaks here and there and three versions to choose from. Steph may be one of the best clients I’ve dealt with (and is excellent from a sponsor perspective)… she loved the magenta colour but kept suggesting other colours that would better reflect the larger (male dominated) demographic of potential Backcountry customers… but Jonny and I both dug the magenta too.
Steph just shot me an email with photo and video of the maiden voyage in southern Utah, so here you go:
Check out Steph’s site HighInfatuation… great posts from her and I’m sure plenty more pictures and videos in the coming year!
I just have to say it again… my job is rad.