I have over 18 years in Graphic Design and Marketing, and 15 years in the Bike and Outdoor Industry. I ran my own retail business during 3 years of what can only be classified as the worst economic climate since the great depression, and have worked in businesses from 2-person startups to large multi-national corporations. This gives me a unique understanding of the needs of business; from those fighting to keep the doors open another week to those managing assets in the millions.

I have a conventional but diverse educational history including years of hard sciences and art classes from Saddleback College, the University of Utah and the Art Institute of Seattle.

But the education that has really left a lasting impression includes several years working two jobs while setting up the drums at night and playing regular late-night bar gigs and living in my truck (which afforded me a maximum amount of time-off in the mountains of Utah- running, climbing and mountain biking); organizing and completing a 6 month, self-supported bicycle trip from Prudhoe Bay, Alaska to Southern California; and opening, and running my own community based shop.

I love challenges. I love a well designed logo or expertly type-set page. I love being outside. I don't believe in dreams: for me the next step after hatching a big idea... is tackling it.